Booster Juice Brand Refresh: A Corporate Project

Booster Juice Inc. is a Canadian chain of juice and smoothie bars founded in 1999. The company specializes in smoothies made of pure juice, fruit sorbet, frozen yogurt, fruit and fresh yogurt. Founded in Sherwood Park, Alberta by owner and CEO Dale Wishewan, the stores quickly expanded through franchising to 375 locations in Canada. For this branding manual project, I chose Booster Juice simply because they have not changed their logo since they began. I've always had a love for the brand so it would fun to update their logo all while keeping their signature brand colours which has established their familiarity to this day.